Factors Contributing to Ranking
Four important factors that influence the rankings a website can acquire:
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Url parameters related to domain name and addresses of the various web pages.
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The "on site" or "on page"parameters which are related to the code and content of web pages.
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The "off site" or "off page"parameters are relative to the popularity of the site, its age and IP adress etc ...
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Finally we must also rely on client side parameters such as IP, browser settings & which version of a search engine is used.